The Penvoice Blog | Telling the African Story


Exploring Mobile Commerce 

 Mobile commerce which we commonly know as e-commerce or we can call online store is fast becoming the hottest business in the new normal of running businesses because of the lockdown due to the covid-19 pandemic that suddenly spread across many countries.

Life must continue but then, there are restrictions to movements, social distancing, physical engagements and handling of cash.

I wonder what the world would be at the moment if there wasn’t technology and the mobile commerce where people can buy and sells products and services. 

Ranked e-commerce platforms in Nigeria

In Nigeria, we have various e-commerce platforms but, there are, however, some popular ones that are daily used by people and also ranked top.

According to Webinterpret, the top e-commerce websites in Nigeria are Jumia, Konga and Other top retail sites include Dealdey, Kaymu, DressMeOutlet, Wakanow, Traclist, Mall for Africa and OLX. 

The top products/product categories for Nigerian online buyers include services, books and electronics. Offering products from these categories can help you establish your presence on the Nigerian ecommerce market.

Based on this research, we can say that Mobile commerce is shaping the future of e-commerce in Nigeria, but also around the world. 

Read More: 3 Basic Necessities of Life to Turn into Business – II

Things to consider in this business

In as much as this business looks lucrative, trending and futuristic, it is important to consider the pros and cons involved in it. I shall briefly talk about it today. We shall further look into this next time.

Mobile optimization and great mobile buying experience are a must for all growth-minded online sellers.

E-commerce sellers or business owners should bear this in mind when setting up their online stores and product listings. 

To drive Nigerian traffic to your website, local marketing & SEO will help you get it right. When you localize your online store for international markets, enable international search engines to index your content to improve your organic international traffic. 


Having such business on the Nigerian e-commerce market is a great option for growth-minded online sellers. 

According to Global Digital Population 2020, almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population.

While Datareportal reported that there were 85.49 million internet users in Nigeria in January 2020. The number of internet users in Nigeria increased by 2.2 million (+2.6%) between 2019 and 2020.

Read More: 3 Basic Necessities of Life to Turn into Business

And according to a data released by the Nigeria Communication Commission (NCC), the number of internet users in Nigeria increased by 14 per cent year-on-year in May 2020.

The increase put the total active internet subscribers in the country at over 141 million in May as against the 123 million that was recorded in the comparable period of 2019.

While 18 million new active users were recorded in the year ended May 2020, 10 million of the total subscribers were added in the first five months of this year.

According to Webinterpret, the top five E-commerce Platforms/Retail Sites are: 

1️⃣ Jumia

2️⃣ Konga


4️⃣ Dealdey

5️⃣ Kaymu

While the top three popular Products/Product Categories are:

1️⃣ Services

2️⃣ Books

3️⃣ Electronics

And the top three Payment Methods for Digital Purchases are:

1️⃣ Cash

2️⃣ Debit card

3️⃣ Mobile payment

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